Footjoy Introduces M:Project
FootJoy announces the introduction of an all new footwear category called M:PROJECT™. With a tremendous selection of industry-leading platform stability products already embraced by players around the world, FJ’s new M:PROJECT category gives players a new option – lightweight, ultra-flexible, minimally constructed footwear delivering maximum feel and real-time feedback.
“At FJ we believe that there is no single shoe that is best suited for every type of player which is why our Footwear team develops products with specific types of players in mind.” said Mike Foley, Director of Marketing, Footwear.
“The M:PROJECT is the perfect extension to FJ’s performance lineup. This new category targets players seeking lower profile, minimalist-type footwear. Not only does the player get a better sense of the ground beneath them, they also are more tuned-in to the movement of their lower half throughout the swing.”
MSRP: $145.00 for Cleated Leather, $165.00 for Cleated Leather with BOA, and $135.00 for all spikeless models.
For additional information on M:PROJECT and to hear from the product development team about the research and inspiration behind the shoe please visit: http://www.footjoy.com/mproject